Sessions & Talks · Bruce Heo

Knowledge & Sessions

Turn AI-generated ideas into
campaign proposals clients believe in.

AI can produce ideas in five minutes. Turning them into a persuasive campaign is still a marketer's job. Build the proposal logic with an IMC practitioner who has spent 11 years doing the work.

Does this proposal process feel familiar?

Stop spending the night alone with your next proposal.
Start with a clear reason for slide one.

You pasted every AI-generated idea into the deck

The executions looked impressive but did not connect to the objective

The story broke whenever you read only the slide titles

Define the behavior to change in one sentence → select only the ideas with evidence → shape them into a 10-slide proposal that connects the objective to the KPI.

Campaign Framework

Turn AI Output into a Campaign Proposal

Answer a sequence of focused questions to turn scattered ideas into the logic of a 10-slide proposal.

Practical · Structured · Reusable

Ask About the Framework →

1:1 Working Session

Build the Story from Slide One

Select the right AI ideas and build a 10-slide structure you can confidently explain to a client.

60 minutes · Pilot KRW 99,000 · 5 spots

Build Your Proposal Logic →

Small-group Workshop

Build a Campaign Proposal from AI Output

Use a fictional brand to turn AI-generated ideas into a practical 10-slide proposal.

90 minutes · Up to 8 people · Pilot KRW 39,000 per person

Ask About the Workshop →

Confidentiality by design · I do not accept original company or client files. We convert recurring challenges from 11 years of practice into reusable questions and work only with fictional cases.

Lectures

Talks and
lectures

Lectures I have given at public institutions and schools—how brands handle people’s attention and what marketers have to judge, shared in plain, practical language.